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Account Opener: Premium given to customers as a reward or thank you for opening an account.

Advance Premium: Premium given to new customers on condition they will earn it by later purchases.

Award: Recognition merchandise, often personal­ized, used to acclaim performance or milestones; may be useful objects (paperweights, clocks) or for display only (plaques, trophies).

Bonded Premium: Point-of-purchase premium attached to a product by a bond of plastic, paper or tape.

Business Gift: Merchandise given by a business in goodwill, without obligation to its customers, employees, friends and the like. Often, this busi­ness gift is not imprinted with the advertiser’s identification. Some companies prohibit employees from accepting business gifts.

Collateral Materials: Advertising materials that are not transmitted to consumers via advertising media. Collateral materials include catalogs, shelf cards, posters, specifications sheets and trade information materials.

Collectibles: Premiums designed to have inherent value based upon their perceived “collectibility.”

Commemorative: A merchandise keepsake used to mark a ceremony, anniversary, event or milestone.

Container Premium: A product container, which when empty, may be used as a container for other items. These items are usually partially or completely self-liquidating since the consumer pays for the product.

Continuity Promos: A series of related premi­ums offered over a period of six to eight weeks.

Covermount:  Gift with Purchase promotions where the gift is packaged on the cover of books and magazines.

Dealer Incentive: Premium or other reward given by a manufacturer to retailers or distributors in return for a specified bulk purchase.

Dealer Premiums/Dealer Programs: Premiums offered to retailers who meet certain sales or performance standards.

Direct Premium: An item given free with a purchase at the time of the purchase. These include on-packs, in-packs and container premiums as well as those given separately.

Door Opener: An item of value offered by a salesperson to persuade potential buyers to listen to a sales presentation or to initiate interest in a product or service for a sales call follow-up.

Gift with Purchase:   Buy a product and get a free gift with it.  Great for getting impulse purchases.

Giveaway: Direct premium given free of charge or obligation to generate awareness and/or goodwill.

Host Gifts/Hosts Incentives: A gift or premium given by a party plan operator to a consumer who agrees to be the host for a demonstration party. The value of the gift is usually proportional to the amount of sales at the party.

Incentive: Reward for a purchase or performance.

In-Pack: A premium offered inside a product package.

Keeper: A premium offered in direct-mail market­ing for accepting a free trial of the sale merchan­dise and to be kept by the consumer even if the trial item is returned.

On-Pack: A direct premium attached to the exte­rior of a product package or sometimes riding with it in a special sleeve, carton or film wrap.

Premium / Promo : A product or service offered free or at a reduced price if the recipient performs some task, such as purchasing an item or meeting a sales quota.

Prize: Reward given to winner in a contest, sweepstakes or lottery, sometimes referred to as a sales incentive award.

Purchase with Purchase:   When buying a product, you can add a little extra to get a free gift.  

Recognition Merchandise: Award, often personalized, used to acclaim performance or milestones; may be useful objects (paperweights, clocks) or for display only (plaques, trophies).

Referral Premium: A premium offered to customers for helping  refer/sell a product or service to friends or associates.