In today’s world, consumers are becoming more environmentally conscious. Consumers are choosing brands and companies they buy from based on their sustainable business practices. According to a study by Unilever, 33% of the consumers are choosing brands based on their environmental and social impact.

With this green movement, there is an opportunity for the brands to position themselves above the “clutter” through the use of eco-friendly promotional products. A quality branded promotional product is the most tangible, measurable, targeted advertising medium available.

Three benefits of using eco-friendly promotional products

Helps you position as an ethically responsible brand

There are many right reasons to choose eco-friendly promotional products. The most important one is that it shows you’re ethical and environmentally conscience which helps in creating a positive brand perception.

With serious concern over environmental degradation, as businesses, it is important to reduce your environmental impact wherever you can. Opting for eco-friendly promotional products is one of the ways to do so.  More and more businesses are adopting sustainable business practices and you don’t want to be left behind.

Helps you get brand exposure

A promotional product is one of the most cost-effective marketing mediums. As one of the only forms of advertising that allows consumers to interact with a brand on a physical level, promotional products often create a more memorable brand experience.

Eco-friendly promotional products such as sustainable shopping bags and reusable coffee cups are something that people use every day. With the use of eco-friendly promotional products that are practical, you can get your brand exposed at every shopping outing or coffee breaks to a wide audience. An article published in technomarketinginc.com states that 89% of consumers can recall the advertiser of a promotional product they’d received in the last two years.

Helps you do your part for environmental protection

Environment degradation is a real issue. If we don’t act now, it will be too late. It is our responsibility to ensure that future generations also get to enjoy the environment as we have.

Beyond all the marketing benefits of using eco-friendly promotional products, as businesses, it is our responsibility to do all we can to protect the environment. Use of the eco-friendly promotional product is one of the ways of doing so.

Promotional gifts that are creative, thoughtful, sustainable and useful leaves your customers with a good impression of the brand. With hundreds of possible promotional products to imprint with your logo, Eco Brands can assist you to find innovative and sustainable ways to promote your brand among your target audience.